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The Hard Sell: Dee Madigan on Political Advertising


In the lead-up to the Victorian state election, advertising expert Dee Madigan (Gruen Planet) gives us the inside running on how political advertising works, why negative ads strike a chord, the secrets of spin, and more.

Find out how politicians use journalists who use politicians, how gender plays into it, and what happens when it all falls apart. Get the tools to analyse all those ads you’re about to be bombarded with!

In conversation with Ben Birchall.

BYO lunch.


Dee Madigan

Dee Madigan is an award-winning creative director. She is a panellist on Gruen Planet (ABC TV) and appears on Sky’s The Contrarians, PM Live and The Perrett Report. She can also be heard regularly on ABC Radio, and writes for a range of publications. ... Read more

Ben Birchall

Ben Birchall is a writer, broadcaster and creative director who has worked in radio, advertising and digital publishing. He hosted 3RRR FM’s Breakfasters from 2009-2012 and is currently the host of Ingredipedia – a factual food fight podcast that consistently tops the iTunes Australia food chart... Read more


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