Skip to content

The Hard Sell: Dee Madigan on Political Advertising

When

In the lead-up to the Victorian state election, advertising expert Dee Madigan (Gruen Planet) gives us the inside running on how political advertising works, why negative ads strike a chord, the secrets of spin, and more.

Find out how politicians use journalists who use politicians, how gender plays into it, and what happens when it all falls apart. Get the tools to analyse all those ads you’re about to be bombarded with!

In conversation with Ben Birchall.

BYO lunch.

Featuring

Dee Madigan

Dee Madigan is an award-winning creative director. She is a panellist on Gruen Planet (ABC TV) and appears on Sky’s The Contrarians, PM Live and The Perrett Report. She can also be heard regularly on ABC Radio, and writes for a range of publications. ... Read more

Ben Birchall

Ben Birchall is a writer, broadcaster and creative director who has worked in radio, advertising and digital publishing. He hosted 3RRR FM’s Breakfasters from 2009-2012 and is currently the host of Ingredipedia – a factual food fight podcast that consistently tops the iTunes Australia food chart... Read more

Location

The Wheeler Centre

176 Little Lonsdale Street Melbourne Victoria 3000

More details

Stay up to date with our upcoming events and special announcements by subscribing to the Wheeler Centre's mailing list.

View our privacy policy
Acknowledgment of Country

The Wheeler Centre acknowledges the Traditional Owners of the land on which we live and work. We pay our respects to the people of the Kulin Nation and all Aboriginal and Torres Strait Islander Elders past and present.