In The Life of I: the new culture of narcissism, Anne Manne scrutinises how prevalent narcissistic tendencies have become in popular culture, the workplace and social media. From Anders Breivik to Lance Armstrong to Elliot Rodger, Anne goes beyond the usual suspects of social media and celebrity culture to the deeper root of the issue: how a new narcissistic character-type is being fuelled by a cult of the self and the pursuit of wealth in a hypercompetitive consumer society.