Portrait of Russel Howcroft

Russel Howcroft

Russel Howcroft has recently joined PwC as a partner and as the firm’s first Chief Creative Officer.

Russel was most recently the Executive General Manager of Australian free-to-air television broadcaster Network TEN, responsible for TEN’s operations in Melbourne, Brisbane, Adelaide and Perth. In this capacity, he was also a founding board member of ThinkTV Australia.

Before joining Network Ten, Russel had a stellar career in advertising, rising to become CEO of Young and Rubicam Brands Australia and New Zealand and a member of the Y&R Global Executive Committee. A recognised leader in the advertising industry, Russel held a number of important advisory and leadership roles, including a successful tenure as chairman of the Advertising Federation of Australia.

His regular position on the panel of ABC1’s hugely successful show The Gruen Transfer has made Russel the very public face and voice of brand marketing and advertising in Australia.