Matt Pinkney

Matt Pinkney is a Walkley Award-winning journalist who specialises in content strategy across digital, broadcast and print.

In 2012, he joined the AFL as its founding Head of Content. In this role, he has been responsible for creating a dynamic newsroom, setting content strategies across all platforms and implementing cultural change as the AFL moves from client publisher to major multi-media news and feature service. The AFL’s content platforms have grown to become Australia’s biggest digital sports network, with more than 4 million weekly unique viewers in-season. 

In a 23 year career with News Limited, he was a political bureau chief, senior writer, European correspondent and digital editor. He also created Australia's biggest sports fantasy game, SuperCoach.