After almost 20 years in public relations, Jodi founded Social Set Media in June 2017 after seven years at, arguably, the biggest show in town – Crown – where she was Head of Media Relations and Social Media for the non-gaming portfolio in both Melbourne and Perth.
Combined with ten years as a freelance public relations professional specialising in arts and entertainment – theatre, film, comedy and venues – some of the clients Jodi represents across multiple industries include the Melbourne International Comedy Festival, the Atlantic Group, George Calombaris’ MAdE Establishment and a range of reputable chefs including Raymond Capaldi and Donovan Cooke, prominent Red Hill Wineries including Montalto and Tuck’s Ridge, the iconic Riewoldt family charity and events for Maddie’s Vision.
At Crown, Jodi’s portfolio included over 340 events, entertainment, 45 restaurants and bars, six hotels, three spas, dozens of brand ambassadors and the management of multiple social media platforms. Events included the Logies, Australian Open, Grand Prix, Brownlow, AB Medal, Melbourne Food and Wine Festival and Spring Racing Carnival.
She was an integral part to the launch of both Heston Blumenthal’s restaurants, David Thompson’s Long Chim, Johnny Di Francesco’s Gradi and Bludso’s BBQ from Los Angeles. Her responsibility included delivery of global media relations and social media strategies plus the management of ambassador roles including Usain Bolt, Danny Green, Li Na, Jesinta Campbell, Melbourne Storm and Sydney Rabittohs.