Greg Jericho began blogging under the pseudonym, Grog’s Gamut, in 2008. After toiling away with an audience of family and indulgent friends he steadily built up a small readership of his posts on politics and the media. He came to prominence during the 2010 election when his criticism of the media coverage created much discussion among journalists in the press gallery and also was noticed by the managing director of the ABC, Mark Scott.
This attention led to his identity being revealed in the Australian. Since August last year he has writer a weekly column for the ABC’s The Drum and his book, The Rise of the Fifth Estate was released in August by Scribe Publications.