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Bernard Salt

About

Bernard Salt is one of Australia’s leading social commentators. He heads The Demographics Group which provides specialist advice on demographic, consumer and social trends for business. Prior to that Bernard founded KPMG Demographics. He is perhaps best known for identifying and tagging new tribes and social behaviours such as the ‘Seachange Shift’, the ‘Man Drought’, and the ‘Goats Cheese Curtain’.  He was also responsible for popularising smashed avocados globally. 

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The Wheeler Centre acknowledges the Wurundjeri Woi Wurrung people of the Kulin Nation as the traditional owners of the land on which we work. We pay our respects to the people of the Kulin Nation and all Aboriginal and Torres Strait Islander Elders, past and present.