It seems like readers haven’t quite forgotten Rudd - Jessica Rudd at least. Fancy Goods reports Jessica Rudd’s book Campaign Ruby was the most mentioned book in the media last week for the second week in a row.
Much has been made of Rudd’s novel as eerily predicting her father’s future as she writes of a prime minister rolled by his own deputy. Nine News even suggested that Rudd moved her book launch “to capitalise on the election hype” and that Labor’s campaign launch was overshadowed by the book.
The hype surrounding the book was partly due to the massive shift to political news as Fancy Goods notes that Chaser comedian Dominic Knight’s yarn about student politics, Comrades, and Mary Delahunty’s political memoir Public Life, Private Grief, were also getting a run in the media.