Illustration: Sarah Firth

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Change of Tune: Digital Music and Fandom

It's an incredible time to be a music listener.

Digital platforms offer both an over-abundance of choice and easy access to artists. For most people, the perfect playlist is a few clicks (and – optionally! – a small monthly fee) away.

At the intersection of machine curation and personal preference, are we simply customising music listening to fit us perfectly – or flattering the safe choices of our taste? As streaming platforms and their algorithms grow in their influence of what reaches our ears, how do musicians form all-important connections with listeners? How can fans go beyond the music they already love … and how will these shifts in culture, technology and money influence the music industry of the future?

With a panel formed of music industry specialists whose job it is to navigate this new world and answer these questions on a daily basis, we’ll take a critical look at the way we consume music today – and the challenges and opportunities facing both artists and listeners.

Presented in partnership with the Victorian Music Development OfficeThe VMDO supports the Victorian contemporary music industry now and into the future. The VMDO is an initiative of Creative Victoria and is delivered by Music Victoria.


Portrait of Genneah Turner

Genneah Turner

Genneah Turner has been a stalwart of the music industry for 20 years. Working with independent label One Little Indian Records, she was a Product Manager of the global roster before going on to run Almost Gold Recordings for Europe. She has since spent most of her time as an artist manager and has looked after the careers of artists such as Arcade Fire and Björk. After managing the artist M.I.A. up to the release of her last album, she recently took some time out to write a book.

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