How Cats Won The Internet

Event and Ticketing Details

Dates & Times

Wednesday 17 June
6:15 PM - 7:15 PM

Location

The Wheeler Centre

176 Little Lonsdale Street Melbourne Victoria 3000

Get directions

In 2013, 30 million Google searches just used the word ‘cats’. Grumpy Cat’s income rivals Gwyneth Paltrow’s (and here’s betting her website out-performs GOOP). Such is the power of cats over cyberspace that (inadvertent) restrictions on cat videos have been linked to a revolution in Tunisia.

Why are cats so damn popular? Their cuteness is key: academics have concluded that their resemblance to human babies (big eyes, small noses, dome-shaped heads) trigger our evolutionary nurturing instincts. And of course, cat-love is its own language, spanning cultures and uniting strangers over a love of furry faces. Unlike dogs – and much like fellow cuddly clickbait Ryan Gosling – they’re inscrutable, making them perfect for us to project ideas and feelings onto.

Join host Mel Campbell, along with Simon Crerar, Radha O'Meara and others, as our feline-loving panel investigates the appeal of cats – and the lure of cuteness in general – in popular culture, as epitomised by the democratic playground of the internet. Is cuteness as currency (and cultural diplomacy) tied to gender? And if we as a society are more obsessed with it than ever, does that mean we’re dumbing down … or is there another explanation?