Event and Ticketing Details
Dates & Times
Saturday 11 October
12:30 PM - 1:30 PM
As Twitter becomes old hat and the iPad part of normal life, what will the next disruptive technology be – and how will it be used by journalists? We’ll look at how the medium inevitably influences the message, and predict what might come next.
With Isabelle Oderberg, social media lead, Red Cross, Emily Wilson, editor, Guardian Australia, Zac Zavos, Conversant Media and Ben Barren, SocialDesk. Chaired by Margaret Simons, director, Centre for Advancing Journalism.
Featuring
Ben Barren
Ben Barren is founder of SocialDesk.com.au, which develops new types of performance social advertising and is an expert in tracking brands in social media. Ben has 20 years’ experience in new and social media with a focus on developing new advertising products.
Starting at DDB in new media development, in 1995 he went onto help establish the Carpoint service as a product planner at ninemsn. During the dot-crash period, he became a product manager at Sensis – developing display, rich media and targeting advertising across Yellowpages, Bigpond and AFL.com.au.
When blogging exploded, Ben founded Australia’s first significant blog search engine, Gnoos, which was listed #8 in BRW’s top 100 Web 2.0 Apps in Australia. He has become an expert in social media monitoring for brands wanting to know what is said about them on social networks.
Isabelle Oderberg
Isabelle Oderberg is a journalist, writer and editor. She has worked for the Herald Sun, News Corp, Reuters, Dow Jones and Business Spectator and is currently the acting editor of Pro Bono News. Her first book Hard to Bear: Investigating the science and silence of miscarriage will be released in April 2023.
View ProfileEmily Wilson
Emily Wilson is editor-in-chief of Guardian Australia. Emily joined the Guardian 14 years ago and has worked as health editor, science section editor, features editor, news section editor and most recently network editor of the UK edition of the Guardian’s website.
She took over Guardian Australia from launch editor Katharine Viner in June 2014.
Zac Zavos
Zac Zavos is the co-founder and managing director of Conversant Media, an online company that produces the Australian culture website Lost At E Minor, the sports opinion website, The Roar, and the mainstream tech website Techly.
Founded in 2007, the combined Conversant sites reach over 2,500,000 unique browsers, receive over 70,000 comments and 900 audience article submissions each month. Prior to forming Conversant Media in 2007, Zac Zavos spent nine years in e-business consulting.
Margaret Simons
Margaret Simons is Associate Professor in the School of Media, Film and Journalism, Monash University. In 2015, she won the Walkley Award for Social Equity Journalism. Her recent books include Six Square Metres, Self-Made Man: The Kerry Stokes Story, What's Next in Journalism?, Journalism at the Crossroads and Malcolm Fraser: The Political Memoirs, co-written with former Prime Minister of Australia Malcolm Fraser. The latter won both the Book of the Year and the Douglas Stewart Prize for Non-Fiction at the NSW Premier's Literary Awards 2011.
In addition to her academic work, Margaret regularly writes for the Saturday Paper, the Age, the Sydney Morning Herald, Griffith Review, the Monthly and other publications.