Event and Ticketing Details
Dates & Times
Friday 10 October
1:00 PM - 2:00 PM
Whether it’s native advertising, branded content or simply a paid post, we look at how journalism might pay its way in the future. What will the business models be? And how will new economics affect real journalism?
With Marina Go, Private Media, Zac Zavos, Conversant Media, Neil Ackland, Sound Alliance, Ben Barren, SocialDesk. Chaired by Hugh Martin.
Featuring
Ben Barren
Ben Barren is founder of SocialDesk.com.au, which develops new types of performance social advertising and is an expert in tracking brands in social media. Ben has 20 years’ experience in new and social media with a focus on developing new advertising products.
Starting at DDB in new media development, in 1995 he went onto help establish the Carpoint service as a product planner at ninemsn. During the dot-crash period, he became a product manager at Sensis – developing display, rich media and targeting advertising across Yellowpages, Bigpond and AFL.com.au.
When blogging exploded, Ben founded Australia’s first significant blog search engine, Gnoos, which was listed #8 in BRW’s top 100 Web 2.0 Apps in Australia. He has become an expert in social media monitoring for brands wanting to know what is said about them on social networks.
Zac Zavos
Zac Zavos is the co-founder and managing director of Conversant Media, an online company that produces the Australian culture website Lost At E Minor, the sports opinion website, The Roar, and the mainstream tech website Techly.
Founded in 2007, the combined Conversant sites reach over 2,500,000 unique browsers, receive over 70,000 comments and 900 audience article submissions each month. Prior to forming Conversant Media in 2007, Zac Zavos spent nine years in e-business consulting.
Marina Go
Marina Go is the outgoing CEO of Private Media, Australia’s leading independent digital publisher with a portfolio of premium websites that reach over 1 million monthly unique, influential viewers and includes some of Australia’s fastest-growing and best-known digital media publications: Crikey, SmartCompany, Women’s Agenda, StartupSmart, Property Observer and The Daily Review.
On September 22, Marina will take up the role of general manager of Hearst Bauer Media, a joint venture between Bauer Media and Hearst Magazines International.
Marina has over 25 years of leadership experience in the media and publishing industry, having started her career as a journalist. She is a member of the advisory boards of the Walkley Foundation, The Remarkables Group and Women’s Agenda and a non-executive director of Odyssey House.
Neil Ackland
Neil Ackland is the founder and CEO of diversified media company Sound Alliance. Neil was named in the Top 10 Most Powerful People in Digital Media by The Power Index and the AMID Power 50, a list of the top 50 most powerful people in the Australian music industry.
Sound Alliance is Australia’s leading independent marketing and publishing group and has been named in the BRW Best Places to Work Top 50 in 2009 and 2010.