Science & technology
Anything and everything in Science & technology from across our archives.
DIY Book Marketing
Over at the Wall Street Journal, Joanne Kaufman is looking at how authors are becoming their own marketing departments.
Changes in technology are shrinking the profit margins - and marketing budgets - of traditional publishers. The emergence of social media means there are new ways to engage with readers. With some 1500 books published in the US every day, some web-savvy writers are…
The Disappearing Book
Over at Slate, Jack Shafer is marking the decline in importance of books - both in the shrinking newspaper coverage and in the value of the printed object.
Shafer remembers the glory days when the New York Times Book Review “could hit 80 pages in the 1970s” but now numbers only 28 pages. While he takes some heart from the recent announcement from…
Zadie Smith vs Facebook
Poster from the film, The Social Network
The New York Review of Books has published a scathing review by novelist Zadie Smith on the film, The Social Network.
Smith damns the bio-pic of Facebook creator Mark Zuckerberg not for its portrayl of the boy genius but as “a cruel portrait of us: 500 million sentient people entrapped in the recent careless thoughts of…
Snowy Mountain Scheme for the 21st Century by Leigh Ewbank
Recently Australia celebrated the 60th anniversary of the momentous Snowy Mountains Hydro-electric Power Act – the first step in a 25-year journey to modernise our nation. Unrivalled in its ambition, the Snowy Mountains Scheme would meet the dual objectives of providing reliable electricity for our cities and towns, and water supplies to sustain food production along the Murray River.
Australia’s largest-ever engineering project would…
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