Science & technology
Anything and everything in Science & technology from across our archives.
DIY Book Marketing
Over at the Wall Street Journal, Joanne Kaufman is looking at how authors are becoming their own marketing departments.
Changes in technology are shrinking the profit margins - and marketing budgets - of traditional publishers. The emergence of social media means there are new ways to engage with readers. With some 1500 books published in the US every day, some web-savvy writers are…
What future do we want – and deserve? Questions for the places, politics and pleasures of the hereafter
Cory Doctorow on Curated Computing
(Image courtesy of Joi Ito)
Meanland guest Cory Doctorow believes that ‘the personal and the handmade’ are the future of content, according to his latest Guardian column.
He argues that while pulling together information in curated websites or iPhone apps is the future there are still two things that defy curation: the personal and the tailored. The personal is obvious (Doctorow reckons it is…
Self-Help Original Gets a Makeover
Its title is now a stock-standard phrase of the English language. It’s sold some 30 million copies since it was first published some 75 years ago. It single-handedly invented a new kind of book, one that now sells in the millions annually. It even inspired not one but two satirical memoirs (the first published in 1937, and the second in 2001, now an eponymous…
Explore these other subjects, across our site.