Romance gets historic product placement

Romance publisher Mills & Boon has introduced a new star to their bodice-rippers: National Trust properties, the Guardian reports. Juliet Landon’s forthcoming Scandalous Innocent uses 400-year-old Ham House as a setting for its romantic interludes with promising interest from readers.

The collaboration between historic estates and the iconic romance publisher helps out the property with 50p from sales at properties going towards their ongoing conservation. It follows hot on the heels of the publisher’s fruitful partnership last year with UK’s rugby union with titles including The Ruthless Billionaire’s Virgin.

And sales are certainly booming. Last year their e-book sales soared to 140,000 challenging their physical book sales of 400,000. The historic Harlequin could be the iPad’s biggest seller.