The Creation of ‘Pink Viagra'

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Could you be suffering from “motivational deficiency disorder”? While Ray Moynihan may be satirising the discovery of diseases, his point is serious: marketing and pharmaceutical companies are dominating medicine.

Based on his book Sex, Lies and Pharmaceuticals, Moynihan argues that drug companies are influencing research into what has been called hypoactive-sexual desire disorder with the creation of ‘Pink Viagra’ to combat this new illness. Above all Moynihan is looking at how we can clean-up “the dirty business of medicine”.

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