Metaphorical Guns for Hire

In the 1897 play Cyrano de Bergerac, the eponymous hero - a brilliant poet with an extremely large nose - improvises romantic poetry to help his friend seduce the woman they both love. With an entrepreneurial panache arguably untypical of poets, Australian Poetry have taken this idea to a whole new level. The Australian Poetry website is putting out a call to poets with the gift of writing memorably wedding vows. The idea behind Wow Vows is to replace off-the-shelf vows - “for richer, for poorer; in sickness and in health”, et cetera - with bespoke wedding vows crafted by an expert. The plan, says the website, “is to develop a register of poets, who live in various locations in Australia, come from a variety of backgrounds and cultures, speak languages other than English, in order to market the service ‘Wow Vows’ to those who may want it.”

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