Un-Cooler Future for E-book
News from The Bookseller in the UK is that the Dutch company Interead, who made the Cool-er e-reader, has gone bankrupt.
Founded in 2009, Interead’s Cool-er had good market presence with sales passing seven figures [in UK pounds] and the company’s owner boasted just over a year ago “I’m pretty confident we’ll be number two in America by this time next year in terms of sales, and number one in the UK.”
But with the appearance of the iPad, e-readers are suddenly looking prehistoric. Even the biggest selling device, Amazon’s Kindle, has been slashing prices as Apple’s new device has sold more than 3 million units.