“Without the Idea, You Don’t Have Anything”
Towards the end of his recent Skype appearance at the Wheeler Centre, UK fashion designer Gareth Pugh was asked to sign off with some advice to aspiring fashion designers in the audience. Here’s what he said.
“People get very confused, I think, when thinking about fashion and design. Especially with fashion because obviously you see it everyday …. I think if you want to be a designer and do it for a long time, you have to not think at all about how you’re going to sell those. You shouldn’t think in terms of commerciality. It should be more about the ideas, because without the ideas you don’t have anything. You just have a collection that you could get anywhere or you could see anywhere. It needs to speak to people on a level for people to actually believe it and to want it ultimately.”
Pugh’s appearance was presented in partnership with the State of Design as part of a series of ‘9 to 5’ talks, in which Melbourne’s leading designers posed nine critical questions to five of the world’s most important design thinkers. Other videos/podcasts in the series: interior designer Ilse Crawford, design group Troika, Korean urban designer Kyung-won Chung and US designer-illustrator Milton Glaser.