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Playwear: Fashion, Interactivity and Technology


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The world of fashion is arguably the last bastion of an era that predates technological dominance, but all that is about to change. The catwalks of 2014 and beyond will be heavily influenced by gaming, technology and interactivity, to a level not seen before.

Playwear is an app developed by the Tiny Machine Collective for the Virgin Australia Melbourne Fashion Festival’s Cultural Program 2014. This not only grants festivalgoers the ability to access exclusive content such as interviews with designers, but also provides them with the opportunity to create their very own ‘glitched’ fabric design.

The Wheeler Centre is bringing together the Tiny Machine Collective and experts from the fashion design and technology sectors to discuss this brave new world. On the runway will be interactive fashion, wearable technologies and how games have influenced fabric design.


Thea Baumann

Thea Baumann is an Australian creative technologist based in Melbourne and Shanghai. She is CEO/co-founder of Metaverse Makeovers (MM). Thea’s expertise lies in human-computer interaction, emerging and wearable tech, and innovations management. She is the inventor of MM’s augmented reality fashi... Read more

Nixi Killick

Nixi Killick is a stylist and recent fashion graduate from RMIT. A self-professed ‘Imagineer’, she uses fashion to offer an open dialogue for distilling visions of potential in the unfamiliar – and to articulate a utopian freshness while drawing parallels between the possible and impossibl... Read more


The Wheeler Centre

176 Little Lonsdale Street Melbourne Victoria 3000

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Acknowledgment of Country

The Wheeler Centre acknowledges the Wurundjeri Woi Wurrung people of the Kulin Nation as the traditional owners of the land on which we work. We pay our respects to the people of the Kulin Nation and all Aboriginal and Torres Strait Islander Elders, past and present.