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Making it Pay: Perspectives from the ad world


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Whether it’s native advertising, branded content or simply a paid post, we look at how journalism might pay its way in the future. What will the business models be? And how will new economics affect real journalism?

With Marina Go, Private Media, Zac Zavos, Conversant Media, Neil Ackland, Sound Alliance, Ben Barren, SocialDesk. Chaired by Hugh Martin.


Ben Barren

Ben Barren is founder of, which develops new types of performance social advertising and is an expert in tracking brands in social media. Ben has 20 years’ experience in new and social media with a focus on developing new advertising products. Starting at DDB in new media develop... Read more

Hugh Martin

Hugh has worked in a variety of editorial and publishing roles in the newspaper industry. He was editor of the Age online and deputy editor of sections at the Age. He was also editor of News Limited online and general manager of APN Online at APN News & Media. Hugh has taught journalism at RMIT ... Read more

Zac Zavos

Zac Zavos is the co-founder and managing director of Conversant Media, an online company that produces the Australian culture website Lost At E Minor, the sports opinion website, The Roar, and the mainstream tech website Techly. Founded in 2007, the combined Conversant sites reach over 2,500,000 uni... Read more

Marina Go

Marina Go is the outgoing CEO of Private Media, Australia’s leading independent digital publisher with a portfolio of premium websites that reach over 1 million monthly unique, influential viewers and includes some of Australia’s fastest-growing and best-known digital media publications: Crikey,... Read more

Neil Ackland

Neil Ackland is the founder and CEO of diversified media company Sound Alliance. Neil was named in the Top 10 Most Powerful People in Digital Media by The Power Index and the AMID Power 50, a list of the top 50 most powerful people in the Australian music industry. Sound Alliance is Australia’s le... Read more


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