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Ethically Speaking: Advertising


Ethical advertising. Oxymoron? Few professions inspire such an immediate association with trickery and flim flam as advertising, but this much scrutinised media realm has, perhaps, as well defined a set of ethical rules and guidelines as any sphere of public life.

Our panel of ethicists and ad-folk, including Jon Casimir, executive producer and author of The Gruen Transfer and chaired by Ben Birchall, unpick the principles that underpin the hard sell.


Emma Hill

Emma is a Group Creative Director at Clemenger BBDO Melbourne. She has created campaigns for brands like Pure Blonde, Libra, HBA Health Insurance, Strongbow, Mercedes-Benz, M&M’s and nab. But most recently created a baby girl, now 1, named Luxe, who is officially her toughest client. In her 16... Read more

Cordelia Fine

Dr Cordelia Fine is an academic psychologist and writer. She has a background in psychology (Oxford University) and cognitive neuroscience (University College London). Cordelia is currently a Senior Research Associate at the Centre for Values, Ethics & Agency at Macquarie University. She is the ... Read more

Jon Casimir
Jon Casimir

Jon Casimir is co-creator of The Gruen Transfer, which he writes and produces for Zapruder’s other films Before Gruen, he was a producer for Enough Rope on ABC Television. And before that, he wrote for the Sydney Morning Herald for a long time. While there, he was also responsible for the creation... Read more

Ben Birchall

Ben Birchall is a writer, broadcaster and creative director who has worked in radio, advertising and digital publishing. He hosted 3RRR FM’s Breakfasters from 2009-2012 and is currently the host of Ingredipedia – a factual food fight podcast that consistently tops the iTunes Australia food chart... Read more


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