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Change of Tune: Digital Music and Fandom


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This event has been cancelled as part of our preventative measures to stem the spread of coronavirus COVID-19. If you have tickets for this event, we’ll be in touch with you directly via email.

Find out more about our response to the coronavirus situation here.

It’s an incredible time to be a music listener.

Digital platforms offer both an over-abundance of choice and easy access to artists. For most people, the perfect playlist is a few clicks (and – optionally! – a small monthly fee) away.

At the intersection of machine curation and personal preference, are we simply customising music listening to fit us perfectly – or flattering the safe choices of our taste? As streaming platforms and their algorithms grow in their influence of what reaches our ears, how do musicians form all-important connections with listeners? How can fans go beyond the music they already love … and how will these shifts in culture, technology and money influence the music industry of the future?

With a panel formed of music industry specialists whose job it is to navigate this new world and answer these questions on a daily basis, we’ll take a critical look at the way we consume music today – and the challenges and opportunities facing both artists and listeners.

Presented in partnership with the Victorian Music Development OfficeThe VMDO supports the Victorian contemporary music industry now and into the future. The VMDO is an initiative of Creative Victoria and is delivered by Music Victoria.


Genneah Turner

Genneah Turner has been a stalwart of the music industry for 20 years. Working with independent label One Little Indian Records, she was a Product Manager of the global roster before going on to run Almost Gold Recordings for Europe. She has since spent most of her time as an artist manager and has... Read more

Mardi Caught

Formerly General Manager for Warner Music Frontline Marketing, Mardi Caught carries a weight of global and domestic experience. She recently launched a marketing services company called The Annex, which works with talent, management and labels to tailor and deliver marketing strategy. Clients will b... Read more

Dyana Kass

Novateur founder, Dyana Kass always knew she was destined to work in the music and pop-culture space and began her path as an indie label intern her freshman year in college. What followed was a long career in marketing, artist development, and creative/brand strategy while working for major and ind... Read more

Regan Lethbridge

Regan Lethbridge started his music business career managing his own band. Now he’s at the helm of Lemon Tree Music, Lemon Tree Records and Lonely Lands Agency, three companies that are growing on a global scale. After launching ‘Lemon Tree Music’ (with David Morgan in 2013), ‘Lemon Tree Reco... Read more


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