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Branded Content and Native Advertising: Threat, saviour, or something else?

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The lines continue to blur between advertising, reporting, public relations and opinion. Unexpected players are emerging as ‘media outlets’ – while publishers are increasingly drawing on commercial partnerships. Is this simply a way of making journalism more sustainable, or is something else afoot? And is it as new a phenomenon as commentators would have us believe?

Featuring

Sophie Black

Sophie Black is a journalist, broadcaster, writer and editor with a focus on the environment, politics, media, the internet and parenting in the end times. She writes regular features and opinion for The Guardian and The Monthly. Black has worked in senior management across cultural and media organi... Read more

Tim Duggan

Tim Duggan is the Publisher and Co-Founder of Junkee Media, one of Australia’s most innovative new media companies, reaching over 5.5 million people each week with titles that include Junkee, inthemix, FasterLouder and travel title AWOL. Described by Time Out Magazine as “an entrepreneur wit... Read more

Rakhal Ebeli

An award-winning journalist and presenter, Rakhal Ebeli founded global journalism agency Newsmodo in 2012. With a unique ‘global newsroom’ solution, the platform and Australian-based team provide an end-to-end publishing solution, leveraging a network of 25,000 freelance journalis... Read more

Allen Williams

Mr Williams was appointed Managing Director, Australian Publishing Media in April 2013. He has extensive media management experience in Australia and overseas. Prior to joining Fairfax Media New Zealand as CEO in 2009, he led a number of the company’s operations across rural, regional and metr... Read more

Ian McClelland

Ian McClelland is Managing Director of Guardian Australia and is responsible for all commercial and operational aspects of the Guardian’s Australian business. Ian’s previous position was advising Fremantle Media Australia’s regional CEOs with their digital strategy and business development. He... Read more

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The Wheeler Centre

176 Little Lonsdale Street Melbourne Victoria 3000

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The Wheeler Centre acknowledges the Wurundjeri Woi Wurrung people of the Kulin Nation as the traditional owners of the land on which we work. We pay our respects to the people of the Kulin Nation and all Aboriginal and Torres Strait Islander Elders, past and present.