Series

New News by the Centre for Advancing Journalism

View all events in this series

at The Wheeler Centre

Branded Content and Native Advertising: Threat, saviour, or something else?

The lines continue to blur between advertising, reporting, public relations and opinion. Unexpected players are emerging as ‘media outlets’ – while publishers are increasingly drawing on commercial partnerships. Is this simply a way of making journalism more sustainable, or is something else afoot? And is it as new a phenomenon as commentators would have us believe?

Who?

Portrait of Sophie Black

Sophie Black

Sophie Black is currently Content Strategist at the Wheeler Centre. Previously she was Editor in Chief at Private Media, where she headed up the titles Crikey, Women’s Agenda, SmartCompany, StartUpSmart and Property Observer.

Portrait of Tim Duggan

Tim Duggan

Tim Duggan is the Publisher and Co-Founder of Junkee Media, one of Australia's most innovative new media companies, reaching over 5.5 million people each week with titles that include Junkee, inthemix, FasterLouder and travel title AWOL.

Portrait of Rakhal Ebeli

Rakhal Ebeli

An award-winning journalist and presenter, Rakhal Ebeli founded global journalism agency Newsmodo in 2012. With a unique ‘global newsroom’ solution, the platform and Australian-based team provide an end-to-end publishing solution, leveraging a network of 25,000 freelance journalists and content creators around the world.

Portrait of Allen Williams

Allen Williams

Mr Williams was appointed Managing Director, Australian Publishing Media in April 2013. He has extensive media management experience in Australia and overseas. Prior to joining Fairfax Media New Zealand as CEO in 2009, he led a number of the company's operations across rural, regional and metropolitan markets in Australia and the United States. He returned to the company in 2007 following the Rural Press Limited merger with Fairfax Media.

Portrait of Ian McClelland

Ian McClelland

Ian McClelland is Managing Director of Guardian Australia and is responsible for all commercial and operational aspects of the Guardian’s Australian business. Ian’s previous position was advising Fremantle Media Australia’s regional CEOs with their digital strategy and business development.

New News by the Centre for Advancing Journalism

How do you pick true news from fake news? How would diversity in senior and junior positions change the news we report – and how we report it? And does state politics need to be theatrical to be interesting to journalists?

Hear from some of the brightest minds in the media at this three-day series of discussions and workshops on the present and future of journalism. Including Brett McLeod, Katharine Murphy, Emma Alberici, Julian Burnside and more.

New News is presented in partnership with the Centre for Advancing Journalism at the University of Melbourne, and Monash University.

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Where?

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