The Fifth Estate: Big Tobacco
Four years ago, Australia became the first country in the world to introduce plain packaging for cigarettes.
Well, ‘plain packaging’ is probably a misnomer; ‘hideous packaging’ might be closer to the mark. In Australia today, regardless of which brand you choose, your cigarette packet will come plastered in public health warnings and photos of mouth cancer.
It’s supposed to make smoking unappealing, and it’s working. The United Kingdom and France have already followed suit, with a number of other countries – including New Zealand and Canada – looking set to adopt plain packaging soon. What are the next frontiers in the battle against Big Tobacco?
Sally Warhaft speaks with former health minister Nicola Roxon, who introduced the plain packaging initiative under the Labor government, and Kylie Lindorff, manager of tobacco control policy at Cancer Council Victoria, to take stock of the tobacco control movement in Australia – and discuss the fight against Big Tobacco around the globe.
Sally Warhaft is a Melbourne broadcaster, anthropologist and writer and the host of the Wheeler Centre’s live journalism series, the Fifth Estate, now in its sixth year. She is a former editor of the Monthly magazine and the author of the bestselling book Well May We Say: The Speeches that Made Australia.
Kylie is Manager of Tobacco Control Policy at the Cancer Council Victoria in Australia. She has been working in tobacco control for 18 years, holding various positions within both government and non-government organisations. In 2010 she was seconded to the Australian Government Department of Health and Ageing for 15 months to lead the team tasked with developing Australia’s tobacco plain packaging legislation. Kylie is a member of the Government’s Expert Advisory Group on Plain Packaging.
Nicola Roxon became Australia’s first female Attorney- General in 2011, a culmination of a stellar political career and impressive legal background. As Health Minister, she negotiated reforms to Australia’s public hospital, primary care and preventative health systems. Roxon retired from politics in 2013, and is now an Adjunct Professor at Victoria University's College of Law and Justice.