The Wheeler Centre
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The Talking Point: Greasy Polls
In this session helmed by Maxine McKew, veteran pollster Irving Saulwick, former Federal Opposition leader John Hewson and journalist George Megalogenis investigate the instructive power of the survey.
Here a poll, there a poll, everywhere a poll, poll. Once upon a time, pollsters would take the political temperature of the population once a month. Nowadays, polls of long standing are published at the rate of one per fortnight and the new media is generating hundreds a day through SMS and online voting. Just how effective and influential are these polls? And what effect are they having on the body politic?