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New News: Making it Pay: Perspectives from the ad world

Listen to New News: Making it Pay: Perspectives from the ad world

Whether it’s native advertising, branded content or simply a paid post, we look at how journalism might pay its way in the future. What will the business models be? And how will new economics affect real journalism?

With Marina Go, Private Media, Zac Zavos, Conversant Media, Neil Ackland, Sound Alliance, Ben Barren, SocialDesk. Chaired by Hugh Martin.

New News was presented in partnership with the Wheeler Centre and the Centre for Advancing Journalism at the University of Melbourne.

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