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New News: Branded Content and Native Advertising: Threat, saviour, or something else?

Listen to New News: Branded Content and Native Advertising: Threat, saviour, or something else?

The lines continue to blur between advertising, reporting, public relations and opinion. Unexpected players are emerging as ‘media outlets’ – while publishers are increasingly drawing on commercial partnerships. Is this simply a way of making journalism more sustainable, or is something else afoot? And is it as new a phenomenon as commentators would have us believe?

Photo of the panellists

Who?

Portrait of Sophie Black

Sophie Black

Sophie Black is head of publishing at the Wheeler Centre where she has worked on projects such as the national to writers scheme The Next Chapter, the multi-award-winning podcast, The Messenger, and the ABC RN program, Talkfest. Previously she was editor-in-chief at Private Media, where she headed up titles such as Crikey, Women’s Agenda, Daily Review and SmartCompany. In 2013, she delivered the Adelaide Festival of Ideas as Director. She sits on the advisory board for Melbourne University’s Centre for Advancing Journalism and the human rights publication Right Now.

Portrait of Tim Duggan

Tim Duggan

Tim Duggan is the Publisher and Co-Founder of Junkee Media, one of Australia's most innovative new media companies, reaching over 5.5 million people each week with titles that include Junkee, inthemix, FasterLouder and travel title AWOL.

Portrait of Rakhal Ebeli

Rakhal Ebeli

An award-winning journalist and presenter, Rakhal Ebeli founded global journalism agency Newsmodo in 2012. With a unique ‘global newsroom’ solution, the platform and Australian-based team provide an end-to-end publishing solution, leveraging a network of 25,000 freelance journalists and content creators around the world.

Portrait of Allen Williams

Allen Williams

Mr Williams was appointed Managing Director, Australian Publishing Media in April 2013. He has extensive media management experience in Australia and overseas. Prior to joining Fairfax Media New Zealand as CEO in 2009, he led a number of the company's operations across rural, regional and metropolitan markets in Australia and the United States. He returned to the company in 2007 following the Rural Press Limited merger with Fairfax Media.

Portrait of Ian McClelland

Ian McClelland

Ian McClelland is Managing Director of Guardian Australia and is responsible for all commercial and operational aspects of the Guardian’s Australian business. Ian’s previous position was advising Fremantle Media Australia’s regional CEOs with their digital strategy and business development.

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