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New News: Branded Content and Native Advertising: Threat, saviour, or something else?

Listen to New News: Branded Content and Native Advertising: Threat, saviour, or something else?

The lines continue to blur between advertising, reporting, public relations and opinion. Unexpected players are emerging as ‘media outlets’ – while publishers are increasingly drawing on commercial partnerships. Is this simply a way of making journalism more sustainable, or is something else afoot? And is it as new a phenomenon as commentators would have us believe?

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