The Wheeler Centre
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Lunchbox/Soapbox: Adam Alter: Drunk Tank Pink: The subconscious forces that shape how we think, feel and behave
In a compelling new study of the strange recesses of our minds, Adam Alter, professor of marketing and psychology at NYU, reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour, without us ever realising.
Understanding these cues, Alter argues, is key to smarter decision-making, more effective marketing, and better outcomes for ourselves and society. In this short talk, he explains the concept of disfluency – and how making things easy to process is not always the best way to get people to absorb information, or to think things through. Carefully deployed, Alter argues that disfluency could be a valuable and surprisingly effective tool for communication and learning.