Ethically Speaking: Advertising
To what extent can advertising be ethical? What should it be allowed to spruik, and to whom? And, when ads enter controversial territory, how does the industry respond?
Our panel of ethicists and ad-folk, including Jon Casimir, executive producer and author of The Gruen Transfer, academic psychologist Cordelia Fine and Clemenger BBDO Group Creative Director Emma Hill, alongside chair Ben Birchall, unpick the principles that underpin the hard sell.
Emma is a Group Creative Director at Clemenger BBDO Melbourne.
Dr Cordelia Fine is an academic psychologist and writer.
Jon Casimir is co-creator of The Gruen Transfer, which he writes and produces for Zapruder’s other films
Ben Birchall is a writer, broadcaster and creative director who has worked in radio, advertising and digital publishing. He hosted 3RRR FM’s Breakfasters from 2009-2012 and is currently the host of Ingredipedia – a factual food fight podcast that consistently tops the iTunes Australia food charts. His writing has appeared in the Age, Smith Journal and Frankie and his advertising work for clients like NAB, Mars, CUB and the Wheeler Centre has won awards internationally.